Introducing Beeline

We believe we operate at the forefront of our industry. Find out what we are doing to ensure we continue to lead the way.


We believe we operate at the forefront of our industry. Find out what we are doing to ensure we continue to lead the way.
  • A direct path to a better financial future
    A direct path to a better financial future

    Helping our members understand and engage with their super as early as possible so they can start planning and preparing for retirement, is one of our key goals.

    All our members are different and we’ve long been committed to tailoring and personalising what we do to make sure we’re delivering on expectations. Some of our members want to meet one-on-one with a financial planner to discuss their options. Others, especially our younger members, want to engage with advice and education through digital tools and resources. This is what led us to expanding the way our members can access financial advice. The result is Beeline, our innovative digital guidance and advice service. We think Beeline may be one of the first of its kind in our industry.

    Beeline acts as an online coach providing members with 24/7 access to financial guidance and advice. Through Beeline our members are provided with their own personalised interactive dashboard, linked to their account in real time. It also provides them with a snapshot of their estimated progress to achieving the income they want in retirement.

    Beeline is much more than an online calculator. It’s a fully guided program that prompts people to build their profile and then tailors information specific to the individual. The Beeline platform guides members through a simple step-by-step process, helping them set their goals, rewarding and motivating them with achievement badges along the way when milestones are reached. It also enables members to make an appointment with our phone-based advice team or face-to-face with one of our planners at any time, if they want more help.

    Beeline has been designed and built with significant input from the team here at VicSuper using best practice ‘user experience’ design principles. Putting our members at the centre of the design process, we asked them about the challenges they face and how best we could design our system to help them understand more about super. We learned that many of our members aged under 45 have a strong desire to retire early, but had trouble engaging with super because they felt time-poor and overwhelmed by the decisions they need to make. Taking on this feedback our in-house team has worked very hard to create a guided experience where members feel supported, coached and rewarded along the way. Even better, it comes at no extra charge for all members.
    Helping our members understand and engage with their super as early as possible so they can start planning and preparing for retirement, is one of our key goals.

    All our members are different and we’ve long been committed to tailoring and personalising what we do to make sure we’re delivering on expectations. Some of our members want to meet one-on-one with a financial planner to discuss their options. Others, especially our younger members, want to engage with advice and education through digital tools and resources. This is what led us to expanding the way our members can access financial advice. The result is Beeline, our innovative digital guidance and advice service. We think Beeline may be one of the first of its kind in our industry.

    Beeline acts as an online coach providing members with 24/7 access to financial guidance and advice. Through Beeline our members are provided with their own personalised interactive dashboard, linked to their account in real time. It also provides them with a snapshot of their estimated progress to achieving the income they want in retirement.

    Beeline is much more than an online calculator. It’s a fully guided program that prompts people to build their profile and then tailors information specific to the individual. The Beeline platform guides members through a simple step-by-step process, helping them set their goals, rewarding and motivating them with achievement badges along the way when milestones are reached. It also enables members to make an appointment with our phone-based advice team or face-to-face with one of our planners at any time, if they want more help.

    Beeline has been designed and built with significant input from the team here at VicSuper using best practice ‘user experience’ design principles. Putting our members at the centre of the design process, we asked them about the challenges they face and how best we could design our system to help them understand more about super. We learned that many of our members aged under 45 have a strong desire to retire early, but had trouble engaging with super because they felt time-poor and overwhelmed by the decisions they need to make. Taking on this feedback our in-house team has worked very hard to create a guided experience where members feel supported, coached and rewarded along the way. Even better, it comes at no extra charge for all members.