Get Super Active

Superannuation is the second-largest asset most people will have in their lives after their primary home and equates to over a quarter (28.6%) of net household assets[1], but people struggle to connect with it as ‘real money’ that will become their future pay cheque in retirement.

To help people connect with their super and cut through the psychological barrier that exists, we recently launched a campaign to do something no super fund has done before in Australia and give people the chance to physically hold their superannuation balance in their hands. 

We built a vault that was guarded by security, and gave the public the chance to literally hold their future in their hands.  Whether they had $10,000 or $800,000 in superannuation they were able to connect with this for what it is – real money  – and also understand what they are on track to retire with.

VicSuper’s CEO Michael Dundon added: “When you stop working, it doesn’t mean you want to stop living life.   “While we all want a comfortable home to live in it’s not going to pay the bills.  You’ll also need your super to maintain the lifestyle you’re used to.

“As a first step, people need to understand what you’re on track to pay yourself in retirement and if that’s going to be enough,” Dundon added.  “Simple steps and a solid plan can make a big difference.  Reinvesting the equivalent of a cup of coffee each day or bottle of wine per week into super could mean thousands of dollars extra in retirement.”

You can go to getsuperactive.com.au and see what your super will look like as cash when you retire, and what your pay cheque in retirement will be for yourself! Remember, the sooner you Get Super Active, the better off you’ll be in retirement.

Infographic Get Super Active

[1] Superannuation & wealth management in Australia , Roy Morgan, May 2015 – based on 250k member interviews

Superannuation is the second-largest asset most people will have in their lives after their primary home and equates to over a quarter (28.6%) of net household assets[1], but people struggle to connect with it as ‘real money’ that will become their future pay cheque in retirement.

To help people connect with their super and cut through the psychological barrier that exists, we recently launched a campaign to do something no super fund has done before in Australia and give people the chance to physically hold their superannuation balance in their hands. 

We built a vault that was guarded by security, and gave the public the chance to literally hold their future in their hands.  Whether they had $10,000 or $800,000 in superannuation they were able to connect with this for what it is – real money  – and also understand what they are on track to retire with.

VicSuper’s CEO Michael Dundon added: “When you stop working, it doesn’t mean you want to stop living life.   “While we all want a comfortable home to live in it’s not going to pay the bills.  You’ll also need your super to maintain the lifestyle you’re used to.

“As a first step, people need to understand what you’re on track to pay yourself in retirement and if that’s going to be enough,” Dundon added.  “Simple steps and a solid plan can make a big difference.  Reinvesting the equivalent of a cup of coffee each day or bottle of wine per week into super could mean thousands of dollars extra in retirement.”

You can go to getsuperactive.com.au and see what your super will look like as cash when you retire, and what your pay cheque in retirement will be for yourself! Remember, the sooner you Get Super Active, the better off you’ll be in retirement.

Infographic Get Super Active

[1] Superannuation & wealth management in Australia , Roy Morgan, May 2015 – based on 250k member interviews